Svenska Applen
Client: Svenska Applen /Appelriket
Agency: S.M.O.G
Campaign: Advertising
Eve is a great French Canadian chef who does not resort to displaying her food in traditional ways.
For this shoot she brought (instead of plates) old car radiators, broken industrial glass, rusty car doors and other funky items that would work as interesting backdrops to her fantastic cooking.
We sometimes forget between jobs what ingedients make up a good image.
It was truly a great learning experience to work with Eve.
She never lacks inspiration and she made me discover again how great this job can be.
