DFDS
Client: DFDS
Agency: Start Communication
Campaign: Advertising
”Cruises with a party atmosphere” is what DFDS was selling at the time.
Competition from cheap air travel had forced the cruise operators to enhance the value of their product.
DFDS offered a great deal of entertainment bundled with their cruises to England and wanted an ad campaign to highlight that.
We had a couple of great evenings in my studio, trying out wine, drinks and disco equipment.
The dancing crew here make up a fair percentage of the staff at Start Communucation, and the girl reaching for the drinks is my ever
wonderful friend Carina.
Thanks!
