Ekman
Liebig
Client: Ekman & Liebig
Agency: Sandberg Trygg
Campaign: Advertising
First they said:
”We want images of Asian people”
Then they narrowed it down:
”Maybe those Asians should be using some paper products”
This is one of the most liberal assignments I have had. I spent three weeks in Asia, free to shoot pretty much what felt right.
The Idea was to capture the exotic atmosphere of ”foreign” when using Swedish paper products. But also generic images from Malaysia, China, Singapore, Taiwan and Indonesia.
Digital was not out yet, so I shot Mamiya medium format. Constantly ridiculed by old chinese men for not using Hasselblad.
