Nordic Workwear
Client: Nordic Workwear
Agency: S.M.O.G
Campaign: Advertising and catalogue
Here´s one of my favourites.
Nordic Workwear´s design and their uncompromising business idea opens up for a little more than average catalogue photography.
Workwear with a Rodeo Drive price tag needs retailers that care about their goods. This company does not distribute through normal channels, you actually have to gain some trust as a customer in order to get your NWW member pass for purchasing.
Ballsy idea!......willl it work?
who knows?
This shoot was meticulously arranged by Jonas Larsson at S.M.O.G. - Models, locations, attitude, the lot-
For me.... it was pretty much point and shoot.
