Wilson
Client: Wilson Logistics
Agency: Wildeco
Campaign: Financial report
Visualizing corporate ideas with new imagery is a challange. There is always the risk of resorting to the old ”handshake” and other images still alive thanks to their ability to carry some strong sentiments.
When explaining the business of Wilson, we looked for strong communicative images and a fresh approach to business advertising.
We found that toys in all their simplicity communicate complex issues with elegance.
It also turned out that Lego is one of Wilson Logistic´s key clients. Something we did not know when we were forming this idea.
Yes! the handshake is Playmobil. So I wonder how we managed to sell that one!?
